2025 Marketing Plan (and Template): How to Create It Like a Boss

Katrina Julia

Feb 94 min read

Why You Need a Marketing Plan for 2025

A strong marketing plan isn’t just a nice-to-have—it’s the foundation for the creator business.

Whether you're a Creator, CEO, or brand, outlining your strategy, structure and systems to increase impact, influence and income will make all the difference for your creator business.

In 2025, we’re simplifying and amplifying by focusing on one core offer with value for creators with freebies, add-ons, upsells and payment plans. This includes creating a business with automation for creators with tips, tools and tech. Every step of the way, I include B2B2C marketing, email sequences, tech and teams, social media, paid and organic media, to create a seamless, profitable experience.

2025 Marketing Plan: Objectives, Goals & Execution

Marketing Objectives & Execution Plan

Our marketing plan is built around clear objectives, measurable goals, and a structured timeline. Each campaign is mapped out in ClickUp and Notion to track execution and performance.

Objectives: Increase brand awareness, scale revenue, expand audience engagement
Goals: Top 3: Drive 25%+ online traffic growth, create 4+ IRL events, and $400+ avg day in Q1
Campaigns: Year-round themed launches aligning with B2B2C strategy, structure, systems.
Timeline: Quarterly check-ins with monthly, weekly, and daily execution plans
Tech & Team: Outline and implement tech and teams by quarter.

Marketing Strategy, Structure, and Systems

2025 Marketing Predictions for Creators relate to strategy, structure and systems including:

✔ B2B2C Integrations for long-term partnerships & scalable growth

✔ Tech and Tools including Kajabi, HoneyBook, and/or StanStore for Creators

✔ AI & Automation to optimize engagement & conversions with tools like ManyChat

✔ SEO & blog content strategies to increase organic reach

✔ Organic & Paid Media across social, email, and web

✔ Multi-channel content distribution using Repurpose.io & Opus Clip

Platforms & Templates

To create and scale a creator business, I use creator templates in ClickUp, Notion, Kajabi and Honeybook. These platforms allow me to plan and prioritize with purpose and profits as a creator.

To increase the know, like and trust factors and traffic, I created a free template, previews on marketplaces, creator template bundle, and inclusion in my Creator School.

My Free Year in Review Notion Template in with Full Access gives away massive value for creators to review their year every year and includes $1,000s of dollars of value for free.

Marketplaces and platforms offer opportunities for previews and exposure. I have created and use 15+ templates and share previews of creator templates on Etsy, GumRoad, Notion, Creative Market, and Shopify coming soon, This helps me test the best marketplaces for creators in 2025.

I created my Creator Templates Bundle with all my templates to invite creators and CEOs like you massive value to get $10,000+ of value in creator templates and dashboards in ClickUp, Notion, Canva, Honeybook, Kajabi for <10%. I added in viral worthy bonuses for early launches in 2025.

Core Focus for Creators: One Offer, One Funnel

Rather than spreading energy across multiple products, we’re doubling down on one core offer and guiding our audience through a seamless journey. By optimizing our funnel, we create multiple touchpoints from awareness to conversion, making sure our community experiences real value every step of the way. I cover this in detail in 2025 Marketing Predictions for Creators. with "simplicity as a creator. with target offer".

Marketing Plan Goals: What Success Looks Like as a Creator

1 Complete Campaigns: Content & Promotions Calendar

🔥 NY x January: Goal-setting, manifestation & business planning

💖 Self Love x February: Wellness, branding & money mindset

🌟 Spring Into March: (March): Scaling strategies for creators

💸 Money Maker (April-May: Passive income, content monetization

🎯 CEO Season (June-October): Business growth & brand partnerships

🎁 Holiday Hustle (December): Year-end sales, Black Friday, holiday bundles

These campaigns integrate seamlessly with our core offer, templates, funnels, and influencer marketing to create community consistently.

My goal is to have brands, emails, blogs done 1-2+ months in advance. As of February 2025, I am reaching that goal due to tech and tools.

2 Marketing Funnel Breakdown

📊 Estimated Audience & Conversion Metrics:

100k Audience Size (across platforms)
20% Engagement Rate
30% Opt-ins → Freebies, Email Sequences
10% Core Offer Purchases
10% IRL Events (Workshops, Pop-Ups, Retreats)
5% Brand Collaborations & Sponsorships
$400+ Average Days in Q1

3. Increase Website Traffic by 25%+

Driving more traffic to my website is a priority for 2025, ensuring that our core content and offers reach the right audience. I will achieve this through SEO optimization, high-value blog content, brand partnerships, backlinking strategies, and repurposing on organic media to drive targeted visitors.

By repurposing content across multiple platforms, including social media and email, we’ll ensure a steady flow of engaged users to our site.

In 2025, I reached 11 minutes on our website timing which is 3000%+ higher than industry average!

4. Grow Social Media Reach by 25%+

Social media remains a powerful tool for brand awareness and community building. Our 2025 plan includes creating consistent content with long and short form, trends, carousels, AI and ads.

We’ll focus on optimizing reach and engagement by testing and leveraging 4 core content types on 4 core content pillars to create content like a boss.

5. Expand Online Community by 25%+

Our online community is at the heart of our brand for female creators who crave creating, community and cash to #CREATEIT Like a Boss.

By expanding online community by 25%+ this helps reach female creators with high value content, automated freebies, active email sequences, and newsletters who become fans, friends and besties.