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Writer's pictureKatrina Julia
Jun 5, 20235 min read

Now That's a Pitch: Mastering the Art of the Perfect Pitch


Crafting the perfect pitch is a game-changer when it comes to brand collaborations and influencer marketing. Seriously, the power of a well-crafted e-mail for pitching brands and influencer marketing is no joke!


It's all about grabbing attention, showing your value, and making those authentic connections.

Whether you are a multi-passionate entrepreneur, creator and/or CEO, influencer marketing continues to be a powerful tool for business awareness, connection, and results. Partnering with influencers is a great way to align your mission and vision, reach a wider audience and create authentic content for your brand.






So, in this blog post, we're diving deep into why nailing your pitch is absolutely essential. We'll dish out some awesome techniques to captivate brands, persuade like a pro, adapt your tone, and keep things crystal clear whether you are pitching no matter whether you are pitching on influencer marketing platforms, e-mails, or creator tools to create it like a boss.


Get ready to supercharge your pitches and take your brand collaborations to a whole new level.


Let's do this!





Mastering the Art of the Perfect Pitch: Tips, Tools, and Tech

Introduction

Hello there! Katrina Julia here, a multi-passionate entrepreneur, athlete, creator, and CEO. I want to dive into the art of crafting an exceptional pitch. I've received overwhelming feedback recently, ranging from influencer marketing platforms to emails, across various industries.


People have been saying, "Wow, Now that's a pitch!" I'm excited to share my insights and experiences with you, which have been years in the making.


By studying industry experts like Brendon Burchard, Chalene Johnson, Jasmine Star, Marie Forleo, and Catarina Mello, along with my own divine downloads, I've developed my unique approach to pitching in videos, podcasts, online courses, retreats, and more.


So let's explore the four key elements of a pitch and dive into some real-life examples.





1 Captivating Attention: The Art of Compelling Copy in Pitches

When it comes to pitching, establishing a connection is paramount. Whether you're reaching out on an influencer marketing platform, submitting a B2B proposal, or sending an email, connecting with your audience is essential.





For instance, I recently prepared a compelling $1.8 million proposal, targeting over $100,000 per month. In my video of a $2 million day, you'll see how I connected with the recipient on LinkedIn, highlighting her background and expertise. I attached a 10-page proposal PDF in HoneyBook, providing in-depth details. Connecting on a personal level sets the foundation for a successful pitch.





2 Persuasive Communication: Conveying Value in Pitch Copy

It's true what they say, we only get one chance to make a first impression!

At least most of the time...


In more substantial proposals, like the one I mentioned, clarity and detail are vital. In my example, the proposal was attached to a comprehensive 10-page document, meticulously outlining every aspect of the plan.


Having a template set up in advance, along with the support of HoneyBook, streamlined the process. It reminded me of a similar experience back in my corporate days when I turned down a lucrative offer because it didn't align with my spirit, soul, and future vision. In both cases, the clarity and alignment made every step of the proposal process a resounding "yes."






3 Speaking Their Language: Adapting Copy and Size to Align with Brand

For pitches that fall in the middle range, such as influencer marketing platform submissions or cold/warm emails to brands, a balanced approach is key.


Start by establishing a connection and expressing your genuine interest in the brand. Share relevant experiences and interactions you've had with their products or services. Provide a brief overview of your background and highlight how you can collaborate effectively. Including a link to your media kit adds an extra layer of professionalism to your pitch.


This is what helped me incredibly with Google!







4 The Power of Simplicity: How Clear and Concise Copy Increases Impact

In some cases, you might only have a limited window to pitch your idea. These super short pitches require a laser-focused approach. Remember the four key elements: connection, clarity, detail, and a compelling call to action.


Concisely explain why you're reaching out, share your relevant experiences, and convey how your proposal aligns with their needs. These pitches should be brief, impactful, and leave the recipient wanting to know more.


My pitches with Paro for CFO and CMO type projects are required to be <800 characters on their IO platform. This approach has helped me get to the point fast.






Now That's a Pitch Brands Love

Crafting a remarkable pitch takes time and effort. Whether you're working on substantial proposals, medium-length pitches, or super short and sweet introductions, mastering the art of pitching can open doors to exciting opportunities.


Remember to establish a connection, provide clarity and detail, and always end with a strong call to action. So go ahead, refine your pitch, and get ready to make a lasting impression.


If you love this, you will love my influencer marketing like a boss.



 

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